A world-renowned organizational anthropologist was giving an interesting presentation when she lost all credibility. She displayed a visual of a whale leaping up out of the water to eat from a human hand and said, “I heard this is true…”. Most of us knew this slide was urban legend material lifted off the Internet and was, in fact, not true. Although I quietly sat there, I couldn’t accept another word she said. What else was not true as well? Several people got up and left.”
Today’s audiences are exceptionally savvy. They are expecting up-to-date, cutting edge information they can’t get elsewhere. They are expecting more than a regurgitated book report or sensationalized statistics. They can get that on the Internet.
Question: If they can read it elsewhere or download the same information, why should they make an effort to come listen to you?