Trend # 6: Shorter General Session Speeches

Posted by Kristin Arnold on October 23, 2010

While I don’t have any statistical evidence for this, I do believe that the “slot” allocated for a keynote or general session speaker is getting shorter.  It used to be quite common to have a speaker present for 60-90 minutes.  These days, it is more like 45-60 minutes and I see that trend continuing.  People want more variety, and you can squeeze two speakers into a 90 minute spot.  One of ‘em is bound to be great!  Even better if both of ‘em hit it out of the park!

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