Strategic Thinking Tip: Examine Events and Trends

Posted by Kristin Arnold on September 19, 2017

This past week, Joe and I were doing some strategic thinking with our dear friends, Brian and Barbara Tracy.  One of our discussion items was around “trends.”  I have always differentiated between an event (one isolated incident otherwise known as a “data point”) and a trend (three or more data points that confirm a direction).

Brian made an interesting observation: A successful business sweeps the business landscapes for “events” but examines them as a trend.  “What if this takes off?”  “What if this becomes the new normal?”  In this way, businesses are pulling a “Wayne Gretzky moment” – going where the hockey puck is going (rather than chasing the puck where it has been).

Waiting until a single event becomes a trend might be too late in this crazy, busy world!

KRISTIN ARNOLD, MBA, CPF, CSP is a high stakes meeting facilitator and professional panel moderator.  She’s been facilitating teams of executives and managers in making better decisions and achieving greater results for over 20 years.  She is the author of the award-winning book, Boring to Bravo: Proven Presentation Techniques to Engage, Involve and Inspire Audiences to Action.

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