Should You Give Your Team a Name!?

Posted by Kristin Arnold on May 1, 2019

To give your team a name or not – that is the question!

I have been on plenty of teams that didn’t have a formal team name.  The default becomes the “topic/function/area/fill-in-the-blank” team – or that’s the label the organization uses whenever they are talking about the team.

Kinda boring.

I get excited when a team selects its own name.  It becomes an organic process starting with someone with passion, energy, and zest for the individuals on the team and/or the team mission.  “Hey!  Let’s come up with a team name!”

And so the brainstorming (and excitement) begins.  In true brainstorming fashion, the team will throw out some ideas…until a core idea seems to resonate with several members.  And then that core idea gets embellished, polished, and refined until voila!  The team has agreed on a team name!

It might morph a bit more during the next meeting or two, but then it seems to stick.  Someone might design a logo, buy some t-shirts, or figure out some clever way to celebrate their new name!

Now that’s not boring.  That’s extraordinary!


KRISTIN ARNOLD, MBA, CPF, CSP is a high-stakes meeting facilitator and professional panel moderator.  She’s been facilitating teams of executives and managers in making better decisions and achieving greater results for over 20 years.  She is the author of the award-winning book, Boring to Bravo: Proven Presentation Techniques to Engage, Involve and Inspire Audiences to Action.

Recent Articles:

4 Tell-tale Signs You are a Controlling Leader

Leaders: Do You Need Strategic Planning or Do You Have Clear Vision?

Stretch your Leadership Team’s Ability to Think Strategically

Skip to content