Refering to a Well-Known Person AND Callbacks

TWO techniques today! Watch how Ian Percy, CSP, CPAE involves a well-known person into his story. You can also watch Emory Austin, CSP, CPAE, who later on in the same program, refers back to the comment Ian made! This “callback” is a much more spontaneous technique which requires you to be attentive to what goes on before your speech – and then you integrate and build on a bit that all would remember.