Ask for the Order at the End of Your Presentation

Posted by Kristin Arnold on May 13, 2011

The end of your presentation is the crucial point where the cup meets the lip.  You present a great speech, but if you haven’t shifted the audience’s perspective, increased their knowledge, or inspired them to do something differently, your words are for naught.

Your audience will not take action unless you ask them to.  Don’t assume they know what they should do as a result of your brilliantly crafted presentation.  Salespeople are always encouraged to “ask for the order.”  You should make a similar request of your audience.  What do you want them to do?  Suggest a relatively easy action they could do when they get back to the office that day or the day after your presentation.  Or, be bold and make a more challenging request.

Presentation coach Nick Morgan says the only reason to give a speech is to change the world.  And why not?  Expect to change the world with your words!   By making your presentation more engaging and interactive, you will connect with your audience so they can be inspired to action.  And isn’t that the point?

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