I bet you’re a bit like me. You have lots of books on your shelves, yet a few that really stand out that you keep close to read again and again. That would be this book by Phil M. Jones, Exactly What to Say: The Magic Words for Influence and Impact. I can see it getting a bit dog-eared over time!
Most people believe that words are powerful. Just imagine if you were able to tweak just a few words that move you (and your team) toward a more successful outcome. In this book, Jones shares 23 strategic phrases that can make a huge difference in how you influence people.
Jones calls these phrases “magic words.” He tees up the word, how it is used, and then some examples. Very concisely written. 131 pages in BIG type. Don’t worry; it won’t take you long to read, but the impact is amazing!
I’m not sure if this is for you, but if you have followed Robert Cialdini’s work on Influence, you will surely enjoy this book by Phil Jones.
When would be a good time to buy this book? Now would be a good time!
Just one more thing: Many of the book reviews think this is a sales book as Jones uses several sales examples. But it is much more than that. You can use these magic words in all types of conversations. In fact, I used six of his phrases in this review. Can you spot them?
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Kristin Arnold
KRISTIN ARNOLD, MBA, CSP, CPAE-Speaker Hall of Fame, CPF | Master has been facilitating meaningful conversations between executives and managers to make better decisions and achieve extraordinary results for 30+ years. She's a leading authority on moderating panel discussions and passionate about finding the perfect olive to complement a vodka martini.
